coffee to go

The design for Frankie Good Egg is playful, cheerful, instantly welcoming and highly character-driven,
making it stand out as a coffee shop identity.

With its friendly, cartoon style, fried-egg mascot,
brought to life through expressive eyes, a big smile,
the identity leans into a nostalgic, retro-inspired charm.

The typography is chunky and rounded,
echoing the softness of the egg theme while ensuring
the brand name feels approachable and easy to read.

A consistent green colour palette ties everything together, balancing playfulness with a natural, earthy tone that works well on the brown tones in the natural paper packaging.

The use of simple line illustrations on the takeaway bags, depicting eggs enjoying breakfast scenes, reinforces the light hearted personality of the brand and extends the mascot into a whole world of characters.

This mix of bold graphics, retro styling, and sustainable-feeling materials gives Frankie a memorable, community-focused identity that feels both fun and authentic.

Overall, Frankie’s design blends humour with simplicity, perfectly capturing a “good vibes only” coffee shop atmosphere.

menu &
Food wrap

poster

Takeaway

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Project Two